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In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis-a-vis books written by artists, architects and interior designers which lack a solid research foundation and academic journals articles, which are often inaccessible to the educated yet non-specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher.

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Author: Claus Ebster,Marion Garaus
Number of Pages: 201 pages
Published Date: 19 Jun 2012
Publisher: Business Expert Press
Publication Country: Sterling Forest, United States
Language: English
ISBN: 9781606490945
Download Link: Click Here
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